Years from now dont be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising.
People might well point to Harvey McKinnons work and say, Thats when the conversation with our donors changed literally. And theyd be right. In what it sets out to do, The 11 Questions is deceptively simple. The author wants merely to prepare you whether youre a board member, volunteer, or staff for the questions youll inevitably face from prospective donors, whether spoken or not.
But of course, since a good measure of your fundraising success hinges on the answers you give, things arent quite as simple as they seem.
McKinnon has identified 11 core questions, ranging from Why me? to Will my gift make a difference? to Will I have a say over how you use my gift?
And, one thing is certain: McKinnon knows how to instruct. Rather than dryly tell you to Do this or Do that, the author punctuates his prose with dramatic real-life stories.
The 11 Questions Every Donor Asks and the Answers All Donors Crave registers high on the fundraising Richter Scale. And its impact on how we relate to donors will be felt from Houston to Winnipeg, from Baltimore to Vancouver.
When the dust settles and weve absorbed the essence of Harvey McKinnons book we will begin anew, and in earnest, to approach our donors in a way that inspires their generosity and fortifies their commitment to the life-changing work we do.
Jerold Panas, author of Asking and Mega Gifts, calls The 11 Questions A beautifully polished gem, with real-life stories that unerringly hit their mark.
Harvey McKinnon hits a homerun here. These penetrating questions are destined to increase your philanthropic impact. Make time to read The 11 Questions.
William C. McGinley, Ph.D., CAE, President,
Chief Executive Officer,
Association for Healthcare Philanthropy
Laced with anecdotes and stories, The 11 Questions is enjoyable and real. This is a must-buy book for schools and other organizations desperate to alleviate the anxiety their own volunteers fear when making the ask.
Patrick F. Bassett, President,
National Association of Independent Schools
Harvey McKinnon is an outstanding fundraiser. Hes also an exceptionally lucid writer. The 11 Questions combines both talents to offer the kind of distilled wisdom that will enlighten anyone called upon to raise funds.
Bernard Ross, Director,
The Management Centre, London, UK
Fortunately for all of us, Harvey McKinnon has identified the core questions and answers that will satisfy and inspire donors to give more money. Pay attention to this book and to your donors, and youll raise more money.
V.P., Philanthropy & Marketing,
The Nature Conservancy of Canada
People often ask me which book they should read first to learn about fundraising. Now Ive got an easy answer: Harvey McKinnons The 11 Questions Every Donor Asks. I cant think of any other piece of writing in the fundraising field that packs so much insight into so few pages.
Mal Warwick, Author,
Raising Thousand Dollar Gifts by Mail
The 11 Questions contains straightforward, practical advice that ALL fundraisers should know. I have encountered these questions throughout my fundraising career and only wish I had Harveys insight earlier; it would have made certain situations a lot easier!
Paulette V. Maehara, President and CEO,
Association of Fundraising Professionals (AFP)
Ask the right questions and listen to and learn from your donors. Support for your cause will follow.
Director, The Fund Raising School,
The Center on Philanthropy at Indiana University
The really crucial question is how quickly can you get a hold of this book and absorb its wisdom, so that you too will know whats in your donors minds.
Ken Burnett, Author
Relationship Fundraising and Friends for Life
In the time it takes to enjoy a leisurely meal, you can feast on the expert and inspiring advice of The 11 Questions. Peppered with engaging stories and seasoned with Harveys light humor, this book will leave you fully satisfied!
Director of Development
Amnesty International, Canada
The 11 Questions Every Donor Asks and the Answers All Donors Crave proves that you should never judge a book by its cover, or its title. Harvey McKinnons newest book may come across as yet another standard how-to book on fundraising. Instead, Mr. McKinnons casual, conversational writing style both engages the reader and successfully embroiders real life anecdotes (from experts in the field) to illustrate his points as he answers each question.
Throughout the book Mr. McKinnon, a fundraiser (and donor) for over 30 years, clearly presents his knowledge of the subject in a friendly, common sense way that everyone from the newest fundraiser to the most experienced will appreciate.
The book is broken down so each chapter asks and answers a question that all donors crave. Each question is relevant to the field, and Mr. McKinnon skillfully weaves in additional tips and solutions for fundraisers. For example he takes on the common issue of overhead costs while answering How much do you want? He offers a four-step solution to respond to the question starting with know the numbers and closing with refocus the mission.
In sum, 11 Questions is a wonderful read, both enjoyable and informative. No matter the extent of your expertise or time spent in the field you should pick up a copy. One hundred quick pages later you will have the answers to far more than 11 questions!
Future Leaders in Philanthropy
An industry classic is born, I think. This book is unlike any other. It stuffs decades of in the trenches fundraising know-how into 100 chatty pages you can read in under an hour.
He knows how to raise money. And what he knows he shares in this book. Harvey's your gracious, amusing, enthralling host. But he's not alone. You'll meets lots of other fundraisers and hear their tales of triumph and misstep. Answering donors' questions well, especially the unspoken but predictable ones, is a secret -- maybe THE secret -- to success in fundraising.
This book, I expect, will prove both comforting for fundraising veterans and empowering for people new to the field. It takes a vast profession and reduces it to 11 key questions you repeatedly need to answer.
Tom Ahern, author of The Mercifully
Brief Real World Guide to Raising
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